Catching Up - San Diego Comic Con 2009
Say No To the Anti-Virus - Tron Viral Marketing (Part One)
For the second year in a row, Tron Legacy came up as one of the clear Comic-Con winners.
Just as the event was about to kick off, several websites reported receiving tokens for Flynn's Arcade and a memory stick that contained an animated gif with a code.
The sites had to decipher the code which led to the next step on the viral campaign: sites that counted down to 9:30pm Thursday night at Comic-Con.
Here's how one site did it ==> http://www.slashfilm.com/2009/07/21/tron-2-viral-flynn-lives/
The reveal turned out to be a real-life Flynn arcade showcasing the latest light cycle model as well as the stars of the movie!
Garrett Hedlund and Olivia Wilde mingle with fans.
The blitz and event were extremely successful. Direct Traffic Media selected the Tron Legacy campaign as one of the ten most awesome viral marketing initiatives of 2009.
“I've got to say - this could easily have been one of the greatest viral marketing stunts I've ever seen. You probably all heard about the joker scavenger hunt at Comic-Con a few years back - this definitely topped that one. We honestly didn't know what was happening every step of the way and it was so exciting to be a part of this. I really did get chills when I noticed that the sign above the inconspicuous building we were standing outside was a giant "Flynn's" sign. It's this kind of stuff that makes this so incredibly awesome - they know what will make fans just go crazy and they really blew our minds this time. Bravo, Disney!”
More vids and info: http://www.firstshowing.net/2009/07/24/flynns-arcade-is-in-san-diego-amazing-tron-legacy-viral/