I've been reading
indexed for a while now, but this one seriously made me want to piss myself with laughter.
http://indexed.blogspot.com/2007/12/its-uniform-you-know-like-football-team.html I remember when Goth-in-a-Box was actually kind of cool, because there weren't that many of them, and it helped out the kids who couldn't make it to those weird ass clothing stores in the big cities. If you live in the Midwest, you can't really make it to NYC or Berkeley on a regular basis, if ever. Hell, I remember the one time I made it to downtown Madison, and that was like manna from heaven in my senior year of college.
Pop Gothic was like the Ikea of counterculture. You knew the stuff was cheaply made, but it looked weird and interesting, and you couldn't get it anywhere else. If you were lucky enough to be near a couple of them, the stores all seemed to have a slightly different set of clothing based on their location. You knew it was a chain, but it didn't quite feel like it.
Over time, they started popping up in every single mall, and started homogenizing more. Then came the licensing deals, with more and more crap from horrendous nu-metal bands and whiney emo band of the week. Sure, it was nice to see retro designs from old Nintendo games and ancient cereal boxes, movies, and more show up, but it was disappointing to see 12 year olds wearing items from your own youth. You knew where they got it, and it was no longer cool like that guy in highschool who'd made a hobby of saving that sort of thing from the Yomi Hell of Goodwill Irrelevance. No, it's not the same when everyone has one.
After a while, it was obvious that the store abandoned its roots, and just became Abercrombie for the kids who think Avril Lavigne is actually punk. Seriously kids, you can't buy your revolution at the mall.
Also. . . GET THE HELL OFF MY LAWN!
~EEE~
P.S. Why yes, this did turn into a one generation bitching about the next rant. Feel free to make fun of my generation in highschool for wearing giant Jim Morrison shirts and recreating Woodstock, despite all that having been 10+ years before we were born. Hot Topic still sucks.