The most interesting thing I found in
this article on the paradox of choice, published in 2014 and coming directly from the horse's proverbial mouth Barry Schwartz no less, was that it utilized QED and utilized a hyperlink to
Wolfram MathWorld to explain the QED. Yes, I am a true and honest geek.
What annoys me about this article is that there is no mention whatsoever about
decision fatigue, and instead there are statements like, "So too-much-choice happens. It just doesn’t happen all the time. And we don’t yet know when it does and when it doesn’t." Um, yeah we do, Barry. I just linked to it in this paragraph.
I give him some credit for stating, Hey, I may have jumped the gun with my book based on minimal research. However, that credit gets used up immediately in the sentence preceding it in which he pretty much blames the other researchers for publishing their work in the first place. It's like he's saying, yeah, I've done it, but they did it first so my faux pas is minimal, even though his faux pas was what allowed that idea to reach a much larger audience and become a well-known moniker well before more additional research had been done.
Needless-to-say, this article kind of ticks me off.