From
http://www.tucsoncitizen.com/intucson/history_culture/032306_westernwear "Tucson cowboy boot maker Victor Borg didn't need Brokeback Mountain to help his business, but the popularity of the Oscar-nominated Western film has spurred sales at his custom cowboy boot business in South Tucson, he said."
The article goes on to say that the movie has also made kissing and buttfucking each other extremely popular among his new customers.