LEGO®s

Nov 23, 2005 15:54

LEGO®S, LEGO®S, LEGO®S, LEGO®S

Did you play with legos as a child? Do you still play with legos? You shouldn't even understand what I am saying because the LEGO® corporation has declared that you may not use the word LEGO® as a noun! You must use it as an adjective (i.e.: LEGO® bricks, LEGO® set, etc...). This leads to an interesting paradox as if you cannot call your company by a noun, it seems that it no longer exists. Alternatively, calling your self the LEGO® Company, where LEGO® is not a noun would seem to imply that you are THE COMPANY. I'm sure you wouldn't win any trademark suits where someone else used the word company, so what exactly are you trying to do? Recently the lego (oh, you don't capitalize adjective now do you, something you proabably wouldn't stoop your COMPANY name to lose its caps now, eh?) company got schmacked down in canada for trying to monopolize an idea that the patent expired on almost 2 decades ago.

GIVE US A BREAK lego® company! We all played with your toys as children, but now most of the civilized world cannot afford your stupid (yet superior) blocks. It is easier (and cheaper) to convert our cash to coins and glue them together to build things, even if they do not have your lovely bumps on them!
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