Originally published at
Grey/Matter. Please leave any
comments there.
Well, I’ve started working on Project Warhol once more, however one of the first things I did was re-evaluate the design of the project’s branding. A thick serif in white on a bright orange background may have worked as a very basic logo on the internet, but it would be hard to reproduce otherwise, or integrate as part of a larger design.
And thus, this was born:
It kinda reminds me of the
IKEA catalogue and the
NHS logo. That makes sense, seeing as it uses the typeface of the former (at least until
Verdanagate), and the general colour scheme of the latter.
Originality is so over-rated.