Fashion Capitals

May 10, 2008 00:22

I'm working on my dissertation about fashion culture in the 1990s, and was doing some research on fashion capitals. This list surprised me:

Rank
1. New York -- Far and away No.1 by every index
2. Rome -- Beats out Paris, London and Milan
3. Paris -- Heartbeat of the fashion world
4. London -- Pulsing with creative energy
5. Milan -- Perennial contender for No. 1
6. Tokyo -- Gaining global influence
7. Los Angeles -- Will Posh Spice impact Ranking?
8. Hong Kong -- No. 1 in South Asia
9. Las Vegas -- Emerging as vibrant fashion center
10. Singapore -- Strong regional hub
11. Berlin -- Big fashion push & its working
12. Sydney -- OZ scores two in the Top 20
13. Barcelona -- Regional center grows in stature
14. Shanghai -- China breaks into the Big Time
15. Melbourne -- Gold Coast is golden for fashion
16. Moscow -- Lenin would not be amused
17. Bangkok -- Realizing its dream
18. Mumbai -- Indian fashion influences globe
19. Santiago -- Major strides for a proud nation
20. Rio de Janeiro -- More than Carnivale and Ipanema
21. Sao Paolo -- Money and fashion DO mix
22. Buenos Aires -- Seat of Classic Beauty returns
23. Johannesburg -- A first for Africa
24. Dubai Dubai? -- Yes, Dubai,
25. Krakow -- Neo-Bohemia thrives

The rationale behind it:

“The ranking is surprising in a number of ways, most of which relate to the changing nature of the Global Fashion Industry, said Millie Lorenzo Payack, Fashion Correspondent and Director of the Global Language Monitor. “Cities that recently would have been considered fashion backwaters - or worse, are now emerging as significant regional hubs.” This exclusive ranking is based upon GLM’s Predictive Quantities Index, a proprietary algorithm, that tracks words and phrases in the print and electronic media, on the Internet and throughout the blogosphere. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets."

http://www.languagemonitor.com/Fashion.html

ETA:

This list was compiled by number of hits/references for these cities while in conjunction with fashion-related material. Unfortunately, I've seen this list proliferated elsewhere on the web. I went to the link and looked around more, but what's interesting to me is this list is hardly concrete. With exception of the "Big Five" (Paris, NYC, Milan, London, and Tokyo), by the changing standards almost anywhere could be a fashion mecca--it all depends on what a person is looking for, i guess. Hell, there's one report about how Omaha, Nebraska is the Underground Fashion Capital.

fashion capitals

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