Mar 23, 2008 06:18
So, you hired an expensive, accredited director, some b-list stars, and you throw a fuck-ton of money at it.
You hype the movie, you make every marketing deal possible (all the way down to green Hershey's syrup), and what happens?
It's the biggest flop in a summer full of flops.
But you just can't stand the thought of all of that money in the pockets of all of those nerds.
So what do you do?
Hire better actors (including one of the best in the biz as your star/writer), get the guy who directed those "Transporter" movies, and be really, really quiet about it, and hope nobody notices the trailer on the Apple trailers site.
Oh, and pray that nerds and almost-nerds will come back to theaters just like the abused, hopeful fools they are.