Well I'm definitely not the first person to read this link (it's something like 15 years old), but
The Lessons of Lucasfilm's Habitat is a fantastically interesting read. Sure, it uses terms like 'cyberspace' and 'baud' and discusses unthinkably squeezing multiplayer capabilities onto a 0.3 kilobit connection, but the massively-social issues they faced are timeless, worth the read.
"We were initially our own worst enemies in this undertaking, victims of a way of thinking to which we engineers are dangerously susceptible. This way of thinking is characterized by the conceit that all things may be planned in advance and then directly implemented according to the plan's detailed specification. For persons schooled in the design and construction of systems based on simple, well-defined and well-understood foundation principles, this is a natural attitude to have. Moreover, it is entirely appropriate when undertaking most engineering projects. It is a frame of mind that is an essential part of a good engineer's conceptual tool kit. Alas, in keeping with Maslow's assertion that, "to the person who has only a hammer, all the world looks like a nail", it is a frame of mind that is easy to carry beyond its range of applicability. This happens when a system exceeds the threshold of complexity above which the human mind loses its ability to maintain a complete and coherent model."