This seems to be for real (thanks to
bgoberon for the link). I'm sorry, I can't copy the picture of the "manly" cupcake, so you have to click on the link to see it. Safe for work (it has a "military" design, LOL).
Oh the Real MenTM, they are everywhere! This time in New York:
http://www.butchbakery.com/index.php The site doesn't say if gay men are permitted to eat "manly" cupcakes. Maybe you can if you are butch enough. ;)
EDIT: I managed to snatch a photo form
this advertisement. Can this thing be possibly for real?