This. Is. Brilliant.
I've honestly disliked Abercrombie & Fitch ever since they stopped being an outdoors store and became a clothing store appealing to, in the fine words of the person making this video, "douchebags." But I really started disliking them after they publicly stated they didn't want anyone "uncool" to be seen wearing their clothes. Thus was born the #fitchthehomeless movement. Couldn't have happened to nicer people.
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