(no subject)
According to on-line reports, CBS has aired the first of not one, but two Focus on the Family ads with professional football athlete Tim Tebow (interesting side note: Tim Tebow's dad is Bob Tebow, founder of the Bob Tebow Evangelistic Association). No word on whether or not the Planned Parenthood ad will be shown or not.
CBS has a history of refusing to air ads of a political or social nature during the Super Bowl, such as an ad from MoveOn.org in 2004, claiming that the network has a policy against advocacy advertising being aired during what is usually the most watched broadcast in American television, with approximately 100 million viewers worldwide. Then again, CBS ran anti-smoking ads during the 2001, 2002 and 2004 games, according to Jon Swallen, senior vice president of research at TNS Media Intelligence, as well as anti-drug ads in 2002, 2003 and 2004, giving the whole non-advocacy advertising policy a wee whiff of hypocrisy.
Then again, maybe this is little more than a bottom line issue. From Wikinvest:
CBS's businesses are heavily dependent on advertising sales to earn revenue. Because of a weakened advertising environment in 2008, the company's overall advertising sales dropped by 8%, which spurred the company's drop in revenue. In September 2009, Audit Integrity announced that CBS was 8th on its Top 10 Bankruptcy Risk List, with a 6.2% chance of declaring bankruptcy in the coming year.
So, is CBS showing their true colours, politcally speaking, or is this simply a matter of the network accepting ad revenue regardless of the source in a midst of a global recession, and will airing the ads hurt CBS in the long run? It will be interesting to see how Super Bowl audiences react to F.O.T.F.'s ads.
CBS has a history of refusing to air ads of a political or social nature during the Super Bowl, such as an ad from MoveOn.org in 2004, claiming that the network has a policy against advocacy advertising being aired during what is usually the most watched broadcast in American television, with approximately 100 million viewers worldwide. Then again, CBS ran anti-smoking ads during the 2001, 2002 and 2004 games, according to Jon Swallen, senior vice president of research at TNS Media Intelligence, as well as anti-drug ads in 2002, 2003 and 2004, giving the whole non-advocacy advertising policy a wee whiff of hypocrisy.
Then again, maybe this is little more than a bottom line issue. From Wikinvest:
CBS's businesses are heavily dependent on advertising sales to earn revenue. Because of a weakened advertising environment in 2008, the company's overall advertising sales dropped by 8%, which spurred the company's drop in revenue. In September 2009, Audit Integrity announced that CBS was 8th on its Top 10 Bankruptcy Risk List, with a 6.2% chance of declaring bankruptcy in the coming year.
So, is CBS showing their true colours, politcally speaking, or is this simply a matter of the network accepting ad revenue regardless of the source in a midst of a global recession, and will airing the ads hurt CBS in the long run? It will be interesting to see how Super Bowl audiences react to F.O.T.F.'s ads.