A helpful guide for advertisers
So you've got a product to sell, and you want to get the word out. Great! But before you start making your ads, please ask yourselves the following questions:
1) Is this product a creative work (book, movie, etc.) with a woman in a leading role?
2) Is this product meant to be worn by a woman (clothing, accessories, beauty products)?
3) Is this product/service/event targeted specifically to women or a particular group of women (e.g.: breast cancer walk, girls-only scholarship, pregnancy care)?
If the answer to all three questions is no, then what need do you have to use a woman's body to advertise your product?
1) Is this product a creative work (book, movie, etc.) with a woman in a leading role?
2) Is this product meant to be worn by a woman (clothing, accessories, beauty products)?
3) Is this product/service/event targeted specifically to women or a particular group of women (e.g.: breast cancer walk, girls-only scholarship, pregnancy care)?
If the answer to all three questions is no, then what need do you have to use a woman's body to advertise your product?