I just saw a box of Corn Pops or some such cereal proclaiming to include, as a prize, "Free DARK KNIGHT stickers!" For a movie that--by all accounts--is going to be a hard PG-13 (the Joker alone, not to mention what we might see for Two-Face, could scar children for life), this is kinda fucked up.
Really, if they're going to do that, they should just go all the way with the idea Bloo and I came up with not too long ago for a hot new breakfast cereal:
Heya kiddies! Tired of the same old boring, humorless breakfast?
LAME.
Well fret no more, you little pencil-chewers! Start the most important meal of your day as if it's your last with JOKER-O'S: the breakfast the smiles back!
But what's that, Mom and Dad? Worried about stuffing your hyperactive brats with even more sugar-packed junk food based around questionable role models?
Don't be THAT parent!
Feed 'em Joker-O's instead, fortified with Smilex and Vitamin J, and watch as the pounds melt away! Literally! ALL of them! Best of all, Joker-O's stay crunchy even after you're dead!
Now I know what you're thinking: "But what does the box even look like? Where do I get this wonderful cereal?" Well, that's the gag: chances are, you've bought 'em already! AHAHAHAHAHAHAHAHA!
Joker-O's: Why so cereal?
Health benefits of Vitamin J have not yet recognized by the US Food and Drug Administration, but they will if they know what's good for 'em. Consumption of Joker-O's may not actually result in death, but whatever doesn't kill you makes you more interesting.