Okay, am I crazy, or does this not happen every Olympics: Yanks discover curling.
You get people talking about it like stoners who've just discovered their first lava lamp, you get other people douching about it ("Why is this a sport, blah blah blah, I kick puppies"), and others acting like it's the craziest thing they've ever seen.
I mean, it's a sport. It's a pretty common sport.
One of my journalism school teachers wrote a book about it. It often gets used as a punchline, such as would be done by Jeff Foxworthy 15 years ago if he'd been funny. But, bitches, it's our punchline. And possibly the Scots, and you don't want to piss them off. They're crazy.
Seriously. It's not new, it's not funny, so just fucking stop.
Unless you're one of those guys who actually wants to play it now. Have fun, and feel free to insert a "hurry hard" joke here if that's the case.