As they have Loki, my favorite misunderstood bad guy since Michael Rosenbaum's Lex Luthor, in them in a way that makes him look like he's an Avenger. Now, considering Loki is the reason that Avengers came together originally way back in the day it may be alluding to that. But...
The current continuity of The Mighty Thor, The Avengers and Journey Into Mystery has Loki as a child basically being raised by The Avengers. That coupled with Joss Whedon's tendency to make the bad guys into the good guys: Angel, Spike, Lindsey before that bs ATS ending and the good guys not so good I'm wondering if we're getting a hint as to what might actually be going on.