culture jamming the tahoe
As part of a creative new ad campaign for the new Tahoe, General Motors has teamed up with Donald Trump's 'The Apprentice' franchise to create a website that allows prospectives to make their own commercials online. The website allows readers to select backgrounds, video shots, and input text in an attempt to win prizes ranging from a Jackson Hole Getaway to a trip to the Major League Baseball All-Star Game.
Rather predictably, however, certain surfers have been using the spot-building website for purposes that don’t exactly put Chevrolet’s newest in the best light. Unfortunately, GM's webmeisters appear to be asleep at the wheel, as we can't imagine these derogatory ads staying up on purpose.
http://www.chevyapprentice.com/view.php?country=us&uniqueid=ed9acefc-1185-1029-98eb-0013724ff5a7
http://www.chevyapprentice.com/view.php?country=us&uniqueid=238ee5de-122b-1029-98eb-0013724ff5a7
http://www.chevyapprentice.com/view.php?country=us&uniqueid=40a895fc-10eb-1029-98eb-0013724ff5a7
Rather predictably, however, certain surfers have been using the spot-building website for purposes that don’t exactly put Chevrolet’s newest in the best light. Unfortunately, GM's webmeisters appear to be asleep at the wheel, as we can't imagine these derogatory ads staying up on purpose.
http://www.chevyapprentice.com/view.php?country=us&uniqueid=ed9acefc-1185-1029-98eb-0013724ff5a7
http://www.chevyapprentice.com/view.php?country=us&uniqueid=238ee5de-122b-1029-98eb-0013724ff5a7
http://www.chevyapprentice.com/view.php?country=us&uniqueid=40a895fc-10eb-1029-98eb-0013724ff5a7