Japan Sinks Deeper Into its Steepest Deflation of Modern Record

Sep 29, 2009 14:08

For entertainment purposes, I watched a little bit of a mainstream business news media very early this morning - the practically bubble gum-chewing bubble head at the news desk was reporting how Japan "might" fall back into deflation.
(Isn't that almost like saying someone is a little bit pregnant.)

From Bloomberg: 
Japan’s Deflation Deepens as Prices Fall Record 2.4%

Sept. 29 (Bloomberg) -- Japan’s consumer prices fell the most in at least 38 years in August, heightening the risk that prolonged deflation may hamper the country’s recovery from its deepest postwar recession.
Prices excluding fresh food slid 2.4 percent from a year earlier, topping July’s 2.2 percent decline, the statistics bureau said today in Tokyo. The drop, the sharpest since the survey began in 1971, matched economists’ estimates...

Companies from Fast Retailing Co. to Sony Corp. are lowering prices to attract consumers who face record unemployment and plunging wages. A return to the deflation that the economy only shook off in 2005 may weigh on growth as consumers and companies cut back spending in anticipation that prices will keep falling.

“We’ll soon start to see that there isn’t enough domestic demand to push up wages,” said Kyohei Morita, chief economist at Barclays Capital in Tokyo. “As households’ spending power falls, there’s concern that this deflation will lead to further deflation -- in other words, that we’ll enter into a deflationary spiral.” ...

recoveries, the lost decade, japan, deflation, wage deflation

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