(no subject)
Leo Laporte, once upon a time, had a sweet suite of shows on a little-known network called ZDTV.
This channel was later rebranded as TechTV.
Today, we know this network as G4TV.
If you're familiar with any of the aforementioned, you're aware that something, somewhere, went quite wrong.
When Laporte and a slew of other wonderful, talented people were all simultaneously removed from the network lineup (and subsequently replaced with such intellectually stimulating programming as Attack of the Show), he pursued other endeavours, most (if not all) of which are Worth Your Time if you enjoy tech-related news.
In a talk he gave at the Online News Association, he relates an exchange he had with a TV executive: Laporte was arguing that it’s worth targeting a small group of smart computer enthusiasts - i.e., the core audience of the original TechTV-generation lineup of programming. In response, the exec had this to say:
Advertisers don’t believe it’s worth advertising to smart people, because smart people don’t pay attention to brand. Smart people make an actual choice, they can’t be tricked or convinced. They research. So we can’t sell ads to a network for smart people.
Leo then said that “suddenly television makes sense, doesn’t it?”
[via smarterware, which is also Worth Your Time]
[x-posted from my tumblog]
This channel was later rebranded as TechTV.
Today, we know this network as G4TV.
If you're familiar with any of the aforementioned, you're aware that something, somewhere, went quite wrong.
When Laporte and a slew of other wonderful, talented people were all simultaneously removed from the network lineup (and subsequently replaced with such intellectually stimulating programming as Attack of the Show), he pursued other endeavours, most (if not all) of which are Worth Your Time if you enjoy tech-related news.
In a talk he gave at the Online News Association, he relates an exchange he had with a TV executive: Laporte was arguing that it’s worth targeting a small group of smart computer enthusiasts - i.e., the core audience of the original TechTV-generation lineup of programming. In response, the exec had this to say:
Advertisers don’t believe it’s worth advertising to smart people, because smart people don’t pay attention to brand. Smart people make an actual choice, they can’t be tricked or convinced. They research. So we can’t sell ads to a network for smart people.
Leo then said that “suddenly television makes sense, doesn’t it?”
[via smarterware, which is also Worth Your Time]
[x-posted from my tumblog]