The Mysteries of Branding

[tfofurn]

In the store the other night, I noticed that the same brand of dish soap was being sold in both ULTRA and NON-ULTRA formulations. The former being a concentrated version of the latter. apparently people aren't confident enough that one not labeled ULTRA isn't concentrated. Otherwise, what marketing droid would allow NON-ULTRA in caps on the

Comments

[hektik]

i meant to tell you that italian chain you wanted will finally be opening up in henrietta. you mentioned it back when you were talking about the new places that opened in webster (red robin/unos). i don't remember the name though.

[tfofurn]

Italian chain . . . Bravo?

[hektik]

no, that's not it... maybe it wasn't italian... maybe it was some other fancy chain. i just know you mentioned it before in here... and when i read it i was like 'tfofurn will be so happy!'

[tfofurn]

this post?

[hektik]

yeah, that's the post...but it wasn't bravo... hmm... i know you've mentioned it somewhere in your blog. i read it in the rochester business journal, that i've since thrown out, and all i find is a new red robin and bbq place called smokey bones.

but i know there was one you mentioned before. oh well, guess we'll just have to wait til it opens.