I think it speaks volumes about my mental age when

May 10, 2011 11:25

I giggle too much at the following sentences in my notes.

-A customer touch is any interaction between the customer and the enterprise. Either the company or the customer can initiate customer touches.

-Each customer touch, real time or through batch processes, face-to-face or through other media, is accounted for in the customer life cycle.

-We illustrate this with the customer touch zone.

-When popular sports figures are doing well at their game, they are said to be "in the zone." Successful CRM companies should be in the zone as well - the customer touch zone.

-Once you have a customer in the customer life cycle, every interaction occurring in the customer touch zone is a tremendous opportunity to build trust and reinforce the relationship.

Oh dear god, the images running through my minddddddddd!

*flails and giggles helplessly before shutting the book*

pfffft, look! tyka's gone off her pills again!, school of higher idiocy

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