May 10, 2011 11:25
I giggle too much at the following sentences in my notes.
-A customer touch is any interaction between the customer and the enterprise. Either the company or the customer can initiate customer touches.
-Each customer touch, real time or through batch processes, face-to-face or through other media, is accounted for in the customer life cycle.
-We illustrate this with the customer touch zone.
-When popular sports figures are doing well at their game, they are said to be "in the zone." Successful CRM companies should be in the zone as well - the customer touch zone.
-Once you have a customer in the customer life cycle, every interaction occurring in the customer touch zone is a tremendous opportunity to build trust and reinforce the relationship.
Oh dear god, the images running through my minddddddddd!
*flails and giggles helplessly before shutting the book*
pfffft,
look! tyka's gone off her pills again!,
school of higher idiocy