It's no longer a surprise to know of retailers and luxurious clothing brands to be sewing that extra effort in the fight against AIDS.
But when a swedish clothing label decides to join in the fray and put their immaculate tailoring hands to join in the fight, you better sit up and pray listen, for its not only about the fight, fashion and faux paux surrounding the AIDS issue, it is also about sending the message across - literally.
Go to H&M website at
www.hm.com/FAA for the Fashion against AIDS, and join the already hundreds of short video clips uploaded on their personal Video Wall collection. Don't really know what to say? Simple. Just repeat these words in front of you video cam. You don't even need to memorise the catchy phrase.
"Protect yourself and the ones you love. Wear a Condom."
Say it with style. Say it with sincerity. What matters is that you say it and mean it.
Love yourself. Love your Love ones more.