Just caught a piece of rage-inducing news: a Washington State House bill proposing
selling naming rights to elements of public transportation to raise money. As he almost always does, I think Goldy
says it best:
Personally, I'm opposed to selling the naming rights on state bridges and highways because I think it cheapens the commons and
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I don't see where the force is in this case
The "force" in this case would be having to say the corporations name in order to identify the object without being cumbersome.
And they're not unpaid advertisers anyway - they're exchanging that advertisement for lower rates
Something tells me they didn't all agree to that exchange. And I'm not convinced their taxes are going to go down because of the advertising. And in the case of privately owned stadiums, I'm not at all convinced their ticket prices are going down either.
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Exactly.
When the first baseball stadium was built, there was buzz about town on what the name should be. All of the sudden, even before it was finished, it was pronounced that it shall be the name of a local insurance agency. The outrage was palpable. One city councilman dismissed the outrage as "populist crap." "Populist Crapper" tee-shirts became instantly popular. (I'm not sure what happened to mine.)
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Could you name one example?
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I'm still not sure where you're going with this.
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Think ball game. The commentators covering the game are forced to un-snarkily and without condescension name the stadium. No matter what they might think of the named company, anyone listening to/watching the broadcast is forced to endure it.
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And without broadcasting, the stadium would be funded how? Long gone are the days when the local ticket sales paid for both the structure and the teams.
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