Marketing Freedom Of Speech
"Freedom of Speech. Expensive" - this is the new slogan of Russian news magazine The New Times.
The magazine aims to be the first media in Russia to be 100% owned by its readers. As they tell on their website, "You read - we write. If there are no readers, there is no magazine. It's very simple."
The New Times is a truly independent media, and they are considered to be one of the main "opposition" media (actually, currently in Russia if you write objective facts and present different sides, you are labeled as opposition - since government-owned media doesn't do this).
The New Times aims to get 20 000 subscribed readers for 2014, and they launched a special site for that, http://podpiska.newtimes.ru/.
Basically, The New Times is not selling anymore the journal itself - they are selling "the freedom of speech", in terms of providing readers with various information that couldn't be necessarily available anywhere else.
Actually, it's possible to subscribe to the journal also abroad - through various Russian bookstores. Eg. in Finland, Ruslania can deliver subscription to the journal.
Here's the link to the pdf-version of the recent journal.
The magazine aims to be the first media in Russia to be 100% owned by its readers. As they tell on their website, "You read - we write. If there are no readers, there is no magazine. It's very simple."
The New Times is a truly independent media, and they are considered to be one of the main "opposition" media (actually, currently in Russia if you write objective facts and present different sides, you are labeled as opposition - since government-owned media doesn't do this).
The New Times aims to get 20 000 subscribed readers for 2014, and they launched a special site for that, http://podpiska.newtimes.ru/.
Basically, The New Times is not selling anymore the journal itself - they are selling "the freedom of speech", in terms of providing readers with various information that couldn't be necessarily available anywhere else.
Actually, it's possible to subscribe to the journal also abroad - through various Russian bookstores. Eg. in Finland, Ruslania can deliver subscription to the journal.
Here's the link to the pdf-version of the recent journal.