failing literacy

Jun 16, 2006 22:13


I just saw the word VULTURE spelled VULCHER in the closed captioning of a commercial. Which means it's going to be broadcast hundreds, if not thousands, of times. Considering the way businesses agonize over their marketing strategies, you'd think someone would proofread the captions.... (Right now my LJ client is complaining about the spelling of vulcher.)

language, sony, audio, microphones, homophones, stupid, recording, grammar, mp3, background, cassette

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