advertising
Date: Thu, 4 Jun 2015 22:56:42 +0000
I don't understand a lot of advertising. Why would this surly, not-particularly-attractive man predispose me (or anyone else) to buy this particular helmet, or this brand of helmet, or any helmet at all? Who is he? Am I supposed to recognize him? Is he a prominent cyclist? If he's not a cyclist, or a neurosurgeon, or just a generally-renowned intellect, what's he got to do with (buying or) wearing a helmet?
Would I learn anything if I clicked on the ad? Would it explain who he is, and why he's on my screen? (I don't click on ads, because it just encourages advertising. It even gets them thinking they know something about my interests.)
I don't even see these ads using my browser at home. It's really stupid that I can't install ad blockers at work. How much bandwidth is wasted on ads we don't want to see? (Your tax dollars (and mine) are paying for delivering this unwanted data.)
[later....]
I went to the Specialized website - but not using the link in the ad. They have some expensive helmets. As low as $40, but several over $200, and one at $350. (And this was on the "outlet" page!) Supposedly you get better ventilation/cooling and aerodynamics and less weight at the high end. The $110 and the $225 and $250 helmets look the same structurally, so twice the price doesn't look any better ventilated to me. And on a recumbent, I'm not going to be riding in that classic head-down posture, so those expensive aerodynamics aren't even designed for my ride.
I didn't see that guy from the ad.
[This entry was originally posted as https://syntonic-comma.dreamwidth.org/745343.html on Dreamwidth (where there are
comments).]
I don't understand a lot of advertising. Why would this surly, not-particularly-attractive man predispose me (or anyone else) to buy this particular helmet, or this brand of helmet, or any helmet at all? Who is he? Am I supposed to recognize him? Is he a prominent cyclist? If he's not a cyclist, or a neurosurgeon, or just a generally-renowned intellect, what's he got to do with (buying or) wearing a helmet?
Would I learn anything if I clicked on the ad? Would it explain who he is, and why he's on my screen? (I don't click on ads, because it just encourages advertising. It even gets them thinking they know something about my interests.)
I don't even see these ads using my browser at home. It's really stupid that I can't install ad blockers at work. How much bandwidth is wasted on ads we don't want to see? (Your tax dollars (and mine) are paying for delivering this unwanted data.)
[later....]
I went to the Specialized website - but not using the link in the ad. They have some expensive helmets. As low as $40, but several over $200, and one at $350. (And this was on the "outlet" page!) Supposedly you get better ventilation/cooling and aerodynamics and less weight at the high end. The $110 and the $225 and $250 helmets look the same structurally, so twice the price doesn't look any better ventilated to me. And on a recumbent, I'm not going to be riding in that classic head-down posture, so those expensive aerodynamics aren't even designed for my ride.
I didn't see that guy from the ad.
[This entry was originally posted as https://syntonic-comma.dreamwidth.org/745343.html on Dreamwidth (where there are
comments).]