Popcorn-mongers are weird.

[sylvar]

I'm going through the Sunday coupons.  I found an ad for popcorn that says their brand is So delicious, even Jerome "The Bus" Bettis can't resist!.

Which makes me wonder what I'm missing...

• Jerome "The Bus" Bettis has the same sort of reaction to eating corn that I do, but he eats their popcorn anyway because he can't resist.
  
  
• Jerome "The Bus" Bettis is known by his teammates as a man with great self-discipline, a man who believes that snacking leads to bad consequences, but even he can't resist this sort of snack.
  
• The photograph of a smiling football player is not Jerome Bettis; "Jerome Bettis" really is the team's bus, so it only consumes corn in the form of ethanol fuel, but the smiling football player has stuffed popcorn into the gas tank, and the bus was unable to resist.  I'm not sure why the smiling football player is smiling about this.  Maybe he's from the other team.  Maybe he's stupid, and proud of himself for having fed the bus some popcorn all by himself.
  

It's gotta be something like this.  Otherwise, why the hell would they say So delicious, even Jerome "The Bus" Bettis can't resist?  Are we supposed to be able to understand this claim?  Or are they just dumber than a bus with a tank full of popcorn and hoping that we are too?