unhate
These ads are kind of awesome.
Although using a message of tolerance and acceptance on a global political level in order to sell clothing is at the same time inspired and grotesque. Because, sure, you want the leaders of the world to all get a long and the shock value of seeing them kiss is pretty amusing and this would be an amazing message if, say, this was GLAAD. But this isn't GLAAD or the NAACP. It's the United Colors of Benetton. They sell sweaters and coats and things. The ads aren't even some sort of side project they're doing to get proceeds for some sort of world peace initiative. They're just capitalizing on people's desires to see world peace and funneling that fervor into purchasing overpriced apparel.
That's kind of sick.
It's about as sick as Jay-Z making t-shirts inspired by Occupy Wall Street, selling them to people who believe in the movement, and then taking all the proceeds for himself. Sure he claims he supports what these people stand for but obviously he only cares about making money because if he really did care he would either donate the proceeds to their cause or not sell the damn shirts at all. Instead, it just looks like the world's most ironic way of making money: taking a movement against corporate selfishness and heartless capitalism, slapping it on a t-shirt, and using it to make money for a giant corporation.
I mean jeez. Take a page from Christopher Nolan's playbook, Hova. Keep things classy and just say no to exploiting random groups of people for profit.
Although using a message of tolerance and acceptance on a global political level in order to sell clothing is at the same time inspired and grotesque. Because, sure, you want the leaders of the world to all get a long and the shock value of seeing them kiss is pretty amusing and this would be an amazing message if, say, this was GLAAD. But this isn't GLAAD or the NAACP. It's the United Colors of Benetton. They sell sweaters and coats and things. The ads aren't even some sort of side project they're doing to get proceeds for some sort of world peace initiative. They're just capitalizing on people's desires to see world peace and funneling that fervor into purchasing overpriced apparel.
That's kind of sick.
It's about as sick as Jay-Z making t-shirts inspired by Occupy Wall Street, selling them to people who believe in the movement, and then taking all the proceeds for himself. Sure he claims he supports what these people stand for but obviously he only cares about making money because if he really did care he would either donate the proceeds to their cause or not sell the damn shirts at all. Instead, it just looks like the world's most ironic way of making money: taking a movement against corporate selfishness and heartless capitalism, slapping it on a t-shirt, and using it to make money for a giant corporation.
I mean jeez. Take a page from Christopher Nolan's playbook, Hova. Keep things classy and just say no to exploiting random groups of people for profit.