(no subject)
todays dilbert blog:
Brave Moves in Marketing
At the Oakland airport there’s a vendor called Your Black Muslim Bakery. I’ve been told their products are delicious.
I think we should all be happy that civil rights have matured to the point where “Black” isn’t the part of their name that hurts sales. But I have to wonder if the “Muslim” part of the name is a good marketing idea after 9-11, especially since their business model is selling loaf-sized objects of indeterminate composition to people who have already passed through airport security.
Let me be clear that the Black Muslims organization has nothing to do with terrorism. Still, it was a gutsy move on their part to keep the name. You know their business had to suffer after 9-11. I have to respect them for sticking with it. If that were my business, on September 12th I would have repainted the sign to “Freedom Bread” and doubled my prices.
Their obvious marketing challenge is that if enough Muslims fly enough aircraft into enough buildings, the whole religion starts to get a bad name. When the average infidel is at an airport looking at a sign with “Muslim” in it, he’s not thinking “Mmmm-mmm, muffins!” If he’s like me (poor bastard) he’s wondering how much C4 would fit inside the olive loaf. And it’s totally unfair because the Black Muslim Bakery is just trying to sell delicious baked goods.
As a cartoonist, I got to wondering if there was any way to do a worse job of marketing delicious food. I suppose they could adopt a new company slogan such as “Our brownies are dynamite!” That would be worse. Or they could rename the products to things such as Martyr Muffins and Jihad Loaf. Or they could sell the baked goods sewn into a belt or vest to make it easier to wear on the plane. That would be worse.
And I suppose that with every sale they could ask “Do you want that with 72 virgins?” That would be worse.
I reiterate that Your Black Muslim Bakery sells delicious and safe baked goods. Please buy some the next time you are in the Oakland airport so I can feel less guilty about making fun of their marketing.
Brave Moves in Marketing
At the Oakland airport there’s a vendor called Your Black Muslim Bakery. I’ve been told their products are delicious.
I think we should all be happy that civil rights have matured to the point where “Black” isn’t the part of their name that hurts sales. But I have to wonder if the “Muslim” part of the name is a good marketing idea after 9-11, especially since their business model is selling loaf-sized objects of indeterminate composition to people who have already passed through airport security.
Let me be clear that the Black Muslims organization has nothing to do with terrorism. Still, it was a gutsy move on their part to keep the name. You know their business had to suffer after 9-11. I have to respect them for sticking with it. If that were my business, on September 12th I would have repainted the sign to “Freedom Bread” and doubled my prices.
Their obvious marketing challenge is that if enough Muslims fly enough aircraft into enough buildings, the whole religion starts to get a bad name. When the average infidel is at an airport looking at a sign with “Muslim” in it, he’s not thinking “Mmmm-mmm, muffins!” If he’s like me (poor bastard) he’s wondering how much C4 would fit inside the olive loaf. And it’s totally unfair because the Black Muslim Bakery is just trying to sell delicious baked goods.
As a cartoonist, I got to wondering if there was any way to do a worse job of marketing delicious food. I suppose they could adopt a new company slogan such as “Our brownies are dynamite!” That would be worse. Or they could rename the products to things such as Martyr Muffins and Jihad Loaf. Or they could sell the baked goods sewn into a belt or vest to make it easier to wear on the plane. That would be worse.
And I suppose that with every sale they could ask “Do you want that with 72 virgins?” That would be worse.
I reiterate that Your Black Muslim Bakery sells delicious and safe baked goods. Please buy some the next time you are in the Oakland airport so I can feel less guilty about making fun of their marketing.