coraline viral marketing

Jan 16, 2009 17:52

what the hell?!

People are bidding for these things on ebay?

These are adorable little black metal Coraline movie tie-in keys that were left around places as a sort of viral marketing. I've got about six of them in my raincoat pocket. I first noticed them as I walked down Lincoln from the Apollo to a bar/grill to pick up the burger I ordered for lunch last month. I thought they were oddly placed scattering on window sills and in sidewalk planters, but I didn't know what they were so I left them. A week or so later, a co-worker picked one up while he was outside on a smoke break. Eric pointed out that they had the Coraline website on them, so after I got off, I walked back down the street to see how many were still there. A bunch. I grabed some, but not even all of them. They're still in my raincoat.

I'm excited for this movie to come out, but I don't think I'll be selling my keys on Ebay.
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