General Mills Profile
“General Mills, Inc. produces packaged consumer foods in the United States and internationally. It offers ready-to-eat cereals; dry packaged dinner mixes, Mexican foods and dinner kits, soups and ingredients, canned and frozen vegetables, and meal starters; salad mix and salad toppings; and shelf-stable microwave meals and packaged meals. The company also provides refrigerated and frozen dough products, breakfast products, and frozen pizza and snack products, as well as baking products used to prepare dessert and baking items. In addition, it provides microwave popcorn, grain snacks, fruit snacks, snack mix products, and savory snacks; yogurt products; organic frozen fruits and vegetables; and various canned tomato products. General Mills markets mixes, as well as unbaked, par-baked, and fully baked frozen dough products to retail, supermarket, and wholesale bakeries; and sells flour to bakery, foodservice, and manufacturing customers. It markets frozen dough products, branded baking mixes, cereals, snacks, dinner and side dish products, refrigerated and soft-serve frozen yogurt, and custom food items to quick serve chains and other restaurants, business and school cafeterias, convenience stores, and vending companies.” They have several brands and joint companies that we are all very familiar with such as Betty Crocker, Bisquick, Häagen-Dazs, Old El Paso, Green Giant, Pillsbury, Gold Medal, Cheerios, Wheaties, and Lucky Charms, Fruit Roll-Ups, Chex Mix, Pop Secret, Nature Valley, Bugles, and Yoplait. They even have healthy food with organic food brands as Cascadian Farm and Muir Glen, and 8th Continent, and a soy products joint venture with DuPont. Most of their items are leaders in their departments and holds a high position. The division generates more than $1.7 billion in sales. The company is located in the United States, Canada, Latin America, Europe, and the Asia/Pacific region. They sell products in more than 100 countries, with offices or manufacturing facilities in more than 30 countries. The International division accounts for more than $1.5 billion in annual sales, including the foodservice segment. General Mills was incorporated in 1928 and is based in Minneapolis, Minnesota.
The major competitors of General Mills is Kellogg, Kraft, Hershey Foods, Heinz, Sara Lee, Ralcorp Holding Inc., Unilever, ConAgra Foods,
http://finance.yahoo.com/q/pr?s=GIS