Everything that's old is new again - e-mail newsletter edition
In his most recent newsletter, Orbital Operations, warren_ellis points out that e-mail newsletters are making a comeback. Personally, I'm not sure that newsletters ever really went away, but there's no question that they seem to be getting renewed media attention. And, as Ellis points point, the media are treating them as a New Thing.
Newsletters, as the online media never sickens of telling you, are The New Thing. In the same way that texting became the dominant form of telephonic communication despite being as old as the telegraph. There are, once again, significant businesses mounted atop newsletters -- Lena Dunham will shortly be the next person to do that. That whole thing is a little weird for me. I've been doing newsletters since the 1990s. I was around when email newsletters were a genuinely new thing. I was around when newsletters died under the crush of the Peak Email period. I started again when it was a bizarre retrograde thing to do. Now it's The New New New Thing. Maybe there should be an extra New in there. Last year I was getting mentioned in Techcrunch for OO's extraordinary readership. Today we're a secret society again. I have the business acumen of a manatee.
Yeah, you heard that right. You're extraordinary. Don't make me mention it again.
Personally, I'm reminded of one of those Clear TV ads, which advertise bloody TV antennas as a new, revolutionary way to watch free television.
Though, in this day and age, I met people who honest seem to forget that over-the-air, broadcast television is a thing that exists.
Newsletters, as the online media never sickens of telling you, are The New Thing. In the same way that texting became the dominant form of telephonic communication despite being as old as the telegraph. There are, once again, significant businesses mounted atop newsletters -- Lena Dunham will shortly be the next person to do that. That whole thing is a little weird for me. I've been doing newsletters since the 1990s. I was around when email newsletters were a genuinely new thing. I was around when newsletters died under the crush of the Peak Email period. I started again when it was a bizarre retrograde thing to do. Now it's The New New New Thing. Maybe there should be an extra New in there. Last year I was getting mentioned in Techcrunch for OO's extraordinary readership. Today we're a secret society again. I have the business acumen of a manatee.
Yeah, you heard that right. You're extraordinary. Don't make me mention it again.
Personally, I'm reminded of one of those Clear TV ads, which advertise bloody TV antennas as a new, revolutionary way to watch free television.
Though, in this day and age, I met people who honest seem to forget that over-the-air, broadcast television is a thing that exists.