Two observations on the automotive industry

Jun 22, 2009 15:47

Acura chose an curious name for their crossover SUV--the Acura RDX. I believe that the name "RDX" was chosen to pay homage to the iconic Ford Pinto.

Lincoln is currently running ads for their MKS luxury sedan. The ads feature a synth-pop cover of Peter Schilling's "Major Tom (Coming Home)". The music suggests that the car has all the high tech features and the performance of a rocket ship (but one would hope with more legroom). Unfortunately, the song also suggests that the car will suffer a catastrophic failure and leave you stranded on a deserted highway where you will eventually die from exposure.

dying from exposure, catastrophic failure, high explosives

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