Sarah Hoyt has an interesting post at her blog about
looking back on your life and mid-life crises. In her case it was precipitated by a trip home to Portugal to visit her parents, who are still in good health at the moment but are approaching the age at which frailties and health issues tend to multiply and snowball
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Still, the frustration of being unable to get noticed in an overcrowded market is enough that I can understand how people would decide to fudge the rules a little bit, maybe slip a few bucks into the hand of a friend in exchange for that first review that breaks the ice and makes it easier for other people to put up their own reviews. Probably most of them know what they're doing is wrong, but they figure it's just a small wrong, like driving a few miles over the speed limit or taking a rolling stop through a stop sign when there's nobody at the intersection, not something big like murder or arson.
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But still, giving a free copy for a fair and honest review to a reviewer is a legitimate way to get reviews out there. And some reviewers are willing to take projects if they aren't overloaded. The key is finding reviewers who appear to fall into the readership one aims at. And even then, as many writers say, giving out copies isn't a sure way to get that many reviews back, but even a few is a start.
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