http://www.bbc.co.uk/london/content/articles/2008/08/15/mccarthy_merchandising_feature.shtml "Does the world really need any more plastic Big Bens made in the same factory as the plastic Eiffel Towers and Leaning Tower of Pisas? What sort of "things" will help us mark the incredible occasion of the London games - will they be inspiring, useful, durable or beautiful? Or all of these? Will they reflect the intrinsic nature of London?"