Certainly, many people think that in what they are doing they commit no one but themselves to anything: and if you ask them, “What would happen if everyone did so?” they shrug their shoulders and reply, “Everyone does not do so.” But in truth, one ought always to ask oneself what would happen if everyone did as one is doing; nor can one escape from that disturbing thought except by a kind of self-deception.
From Jean-Paul Sartre.
http://www.groovyweb.uklinux.net/?category=philosophy&page_name=Jean-Paul%20Sarte-%20Existentialism%20is%20a%20Humanism Pretty interesting stuff.