"According to Kurtz, after helping to create the first two Star Wars films, he became disillusioned with Lucas just before Return Of The Jedi, when he noticed that Lucas’ priorities had shifted away from story and character toward selling some toys." Hah. This makes sense and has me feeling validated in a thought I've had about the Star Wars 'prequels', which is that they appear to have been most successful at selling lots and lots of toys.
It's sad and kind of frustrating in a way, or would be if I cared about Star Wars. I did care about it quite a bit when the first two films came out and, ironically, was as obsessed with the toys as with any other aspect of those movies and their merchandise. So, I suppose I was part of the problem, me and my toy greed. They were pretty neat toys though. Jawas and whatnot.