I think there's something missing in a lot of people's lives who post just for the sake of it. I did a random search and found someone who had posted only once, but had 100 responses. What got me was not how many there were, nor that the person had only written a very boring this-is-my-first-post message well over a year ago, but that no one had
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Also, the ephemerality of the 'net really lends itself to breezy, casual, and yes vapid communications. The nature of the medium constrains the content. For example, some web experts point out, reading long articles on a computer screen is more draining than reading; thus, people tend to write in briefer spurts that may be more light on content. It's like IM'ing. it's hard to have deep conversations in IM'ing unless you are a fast typist. You necessarilly keep things short and clipped...
People who don't post meaningful stuff may also not want to express themselves fully in a public online medium. Hence the "friends only" option. The impression we get of others is mediated purely by what they present to us, intentionally or unintentionally.
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