More boycotts - why they matter
No doubt you have come across the great gay Russian vodka boycott (which means you’ve actually only got a tenth of the story because it’s actually the Russian boycott, but the vodka gets the most attention for the booze and for reasons I will go into). And there has been much mocking and deflecting. Oh boy has there been deflecting.
“The company’s Latvian!” they cry
Well, firstly, that’s not true - not with all its products coming from Russia and its roots still heavily in Russia and - the main point - the brand making a point of emphasising its Russianness. In fact, before the latest brouhaha, Stoli was downplaying its Latvian-ness and trying to double down on being Russian. Why?
The same reason Audi isn’t just made in Germany, it’s “Vorsprung dursch Technik” (likely spelled wrong).
The same reason Boursin isn’t just made in France but its adverts show me quaint French villages and has the phrase “du pain, du vin, du bosin.”
The same reason Alpen tells me about its creamy rolled oats (and how are rolled oats “creamy” anyway? Oats have the consistency of birds nest and sawdust. Creamy is a grossly inappropriate adjective) with a backdrop of rolling Alpine mountains.
Because sometimes country of origin is a selling point - so much so that even products that don’t have it will fake it (look at Dr. Oetker’s Ristorante Italiano rage). And Stoli uses its Russianness the same way. It’s not vodka that happens to be Russian, it is vodka that is superior because it is Russian. This is why a boycott focuses more on Vodka than, say, natural gas. No-one lights up the stove and says “hah, you are using inferior gas from the North Sea! We use only high quality Russian gas!”
This is why Russian vodka is more prominent than the rest of the boycotts - same as the Olympics. Because they’re not just products from a country, they’re products that make that country their brand and a selling point. This is why we have a boycott - to make it clear associating with the brutal persecution of gay people is NOT a selling point
Also, boycotts are a fascinating insight into how little we matter to straight people: so far, fried chicken, a movie, playing winter sports, playing football and vodka are all more important than gay people's lives. It's a powerful reminder of what we mean to straight people
“It’s pathetic! Do you really think not drinking vodka will change the laws? Can’t you do something else!”
Y’know, no matter what we do activism wise there’s always people crawling out of the woodwork to tell us we’re doing it wrong, which more than hacks me off. Firstly - can we do something else? Yes we can. And we are. Shockingly, this isn’t an either/or choice. We can boycott vodka AND boycott other Russian products AND boycott the Olympics AND target Olympic sponsors, AND raise awareness in the blogosphere AND write petitions AND contact the IOC AND contact the Russian embassy AND contact our local politicians AND have demonstrations in front of embassies AND raise funds for Russia and international GBLT groups AND both organise and prepare for demonstrations at the Olympics while simultaneously boycotting them.
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“The company’s Latvian!” they cry
Well, firstly, that’s not true - not with all its products coming from Russia and its roots still heavily in Russia and - the main point - the brand making a point of emphasising its Russianness. In fact, before the latest brouhaha, Stoli was downplaying its Latvian-ness and trying to double down on being Russian. Why?
The same reason Audi isn’t just made in Germany, it’s “Vorsprung dursch Technik” (likely spelled wrong).
The same reason Boursin isn’t just made in France but its adverts show me quaint French villages and has the phrase “du pain, du vin, du bosin.”
The same reason Alpen tells me about its creamy rolled oats (and how are rolled oats “creamy” anyway? Oats have the consistency of birds nest and sawdust. Creamy is a grossly inappropriate adjective) with a backdrop of rolling Alpine mountains.
Because sometimes country of origin is a selling point - so much so that even products that don’t have it will fake it (look at Dr. Oetker’s Ristorante Italiano rage). And Stoli uses its Russianness the same way. It’s not vodka that happens to be Russian, it is vodka that is superior because it is Russian. This is why a boycott focuses more on Vodka than, say, natural gas. No-one lights up the stove and says “hah, you are using inferior gas from the North Sea! We use only high quality Russian gas!”
This is why Russian vodka is more prominent than the rest of the boycotts - same as the Olympics. Because they’re not just products from a country, they’re products that make that country their brand and a selling point. This is why we have a boycott - to make it clear associating with the brutal persecution of gay people is NOT a selling point
Also, boycotts are a fascinating insight into how little we matter to straight people: so far, fried chicken, a movie, playing winter sports, playing football and vodka are all more important than gay people's lives. It's a powerful reminder of what we mean to straight people
“It’s pathetic! Do you really think not drinking vodka will change the laws? Can’t you do something else!”
Y’know, no matter what we do activism wise there’s always people crawling out of the woodwork to tell us we’re doing it wrong, which more than hacks me off. Firstly - can we do something else? Yes we can. And we are. Shockingly, this isn’t an either/or choice. We can boycott vodka AND boycott other Russian products AND boycott the Olympics AND target Olympic sponsors, AND raise awareness in the blogosphere AND write petitions AND contact the IOC AND contact the Russian embassy AND contact our local politicians AND have demonstrations in front of embassies AND raise funds for Russia and international GBLT groups AND both organise and prepare for demonstrations at the Olympics while simultaneously boycotting them.
Read More