to jammer
Interview with : Barbara Hernandez
Owner of Flavor and Flair Scrapbooking
Manager: Samantha Kinnon
What Scrapbooking is all about? ( A Backround to the Business)
A Scrapbook is a blank book which contains pictures, stories and memorabilia. These books are filled with ones thoughts, traditions, experiences, loves and passions. This is a hobby that is centuries old and is used as a way to document lifes experiences and portray artistic exspression
Scrapbooking is the art of papercrafting and creating keepsake albums that feature memorabilia, photos and written words. It allos someone to create a legacy for the future by chronicaling significant events and people in ones life. Scrapbooking also allows a huge social and creative outlet where people can gather at “crops” to scrapbook together as well as share layout ideas, family memories as most importantly establish relationships!
How Big is this industry? ( Is it worth starting a business)
Industry statistics-
- Scrapbooking sales in 2003 were ewstimated at $2.5 billion and in the past couple years has well over quadrupled in size
- In 2004 estimated sales were about 3 billion worldwide
- There are 25 million scrapbookers in the United States alone
- There are about 4,000 independent scrapbook stores in the United States. This is an addition to the large mass retailer craft stores worldwide.
- The average value of scrapbook related tools and supplies owned by srapbookers is $1853 dollars spent in a 12 month period
Because of this hugely growing industry Barbara Hernandez and her Business partner Michelle Maher plugged into the market opening Flavor and Flair Scrapbooking, a small business in the heart of downtown Culver City, this scrapbook store was the first one opened in west los angeles.
What does Flavor and Flair do?
Flavor and Flair Scrapbooking provides a service that preserves memories for customers in a creative and memorable way. They provide the materials for people at all levels to enhance their creativeness, whether they would like to buy supplies, such as albums, papers, embellishments or tools, as well as offer classes for beginners and the more advanced. They have also tapped into the need to creating custom scrapbooks for the on the go busy bodies that don’t have the time nor the energy to do it themselves but love the idea!
How is this Store organized?
Flavor and Flair is not specifically organized in a certain way, it is more of an ongoing daily organization between barb and the other employees most of the 5 employees working at the store right now have been there since day one and everyone shares in the daily tasks and involvement of operating the store efficiently and overseeing customer statisfaction. Michelle is the silent partner, she helps and controls the finances of the store, but is more of the silent partner you never see Barb is the top dog overseeing nearly everything that goes on in the store.
Who are Flavor and Flairs Key competitors?
Flavor and Flairs kep competitors in the area are Micheals and Target mass retail stores that have added scrapbook products into their inventory, because these are franchise stores and are extremely successful and well known they have the ability to order the same products as the independent stores but price them twice as low, making it almost impossible to compete with their outrageously low prices. This is also the same for QVC also known as the homeshopping network, which also has tapped into the scrapbookin market and has priced products at extremely low prices and have made almost impossible deals and packages to compete with. Most of these kinds of places have made it almost impossible for the independent stores to thrive.
Owner of Flavor and Flair Scrapbooking
Manager: Samantha Kinnon
What Scrapbooking is all about? ( A Backround to the Business)
A Scrapbook is a blank book which contains pictures, stories and memorabilia. These books are filled with ones thoughts, traditions, experiences, loves and passions. This is a hobby that is centuries old and is used as a way to document lifes experiences and portray artistic exspression
Scrapbooking is the art of papercrafting and creating keepsake albums that feature memorabilia, photos and written words. It allos someone to create a legacy for the future by chronicaling significant events and people in ones life. Scrapbooking also allows a huge social and creative outlet where people can gather at “crops” to scrapbook together as well as share layout ideas, family memories as most importantly establish relationships!
How Big is this industry? ( Is it worth starting a business)
Industry statistics-
- Scrapbooking sales in 2003 were ewstimated at $2.5 billion and in the past couple years has well over quadrupled in size
- In 2004 estimated sales were about 3 billion worldwide
- There are 25 million scrapbookers in the United States alone
- There are about 4,000 independent scrapbook stores in the United States. This is an addition to the large mass retailer craft stores worldwide.
- The average value of scrapbook related tools and supplies owned by srapbookers is $1853 dollars spent in a 12 month period
Because of this hugely growing industry Barbara Hernandez and her Business partner Michelle Maher plugged into the market opening Flavor and Flair Scrapbooking, a small business in the heart of downtown Culver City, this scrapbook store was the first one opened in west los angeles.
What does Flavor and Flair do?
Flavor and Flair Scrapbooking provides a service that preserves memories for customers in a creative and memorable way. They provide the materials for people at all levels to enhance their creativeness, whether they would like to buy supplies, such as albums, papers, embellishments or tools, as well as offer classes for beginners and the more advanced. They have also tapped into the need to creating custom scrapbooks for the on the go busy bodies that don’t have the time nor the energy to do it themselves but love the idea!
How is this Store organized?
Flavor and Flair is not specifically organized in a certain way, it is more of an ongoing daily organization between barb and the other employees most of the 5 employees working at the store right now have been there since day one and everyone shares in the daily tasks and involvement of operating the store efficiently and overseeing customer statisfaction. Michelle is the silent partner, she helps and controls the finances of the store, but is more of the silent partner you never see Barb is the top dog overseeing nearly everything that goes on in the store.
Who are Flavor and Flairs Key competitors?
Flavor and Flairs kep competitors in the area are Micheals and Target mass retail stores that have added scrapbook products into their inventory, because these are franchise stores and are extremely successful and well known they have the ability to order the same products as the independent stores but price them twice as low, making it almost impossible to compete with their outrageously low prices. This is also the same for QVC also known as the homeshopping network, which also has tapped into the scrapbookin market and has priced products at extremely low prices and have made almost impossible deals and packages to compete with. Most of these kinds of places have made it almost impossible for the independent stores to thrive.