I am concerned.
Lacoste S.A.
8 Rue Castiglione
75001 Paris-France
Attn: Public Relations Department
To Whom it May Concern:
As someone who essentially experiences the Lacoste clothing line from a detached, "how the other half lives" viewpoint, let me first congratulate your celebrated line's spring/summer collection, a joyous marriage of traditional styles with a modern, "alternative" sensibility. That being said, I feel as though it is my duty to warn you of an impending public relations DISASTER of Delorian-like proportions, in your U.S. markets at least. The problem is this: the stigma attached to your clothing line has dramatically changed in the past few years. The fact that your clothing is geared towards those in the upper-class tax bracket is not the issue, as I am sure many people have whined to you about in the past. The problem is this: many, MANY young people who wear Lacoste, are fucking douchebags. They are not fucking douchebags for wearing Lacoste, they are fucking douchebags for being raised as fucking douchebags, and your fine clothing line is, unfortunately, the polo of choice for many of these ne'er-do-well's. I would never make a blanket statement like "all people who wear Lacoste polos are fucking douchebags," as I've known many a kind, level-headed individual who looked smashing in khaki shorts and a green polo. But the sheer number of young, college-aged twenty-something's who are fucking douchebags and double as representatives for Lacoste, act to stigmatize your corporation, and put forth the idea that "if I wear lacoste, I am probably a fucking douchebag." I am not sure what you can do about this situation, but I suggest that you act fast. I only hope that it is not too late, and I hope that this letter has opened your eyes to what I can only assume to be a global phenomena, and not merely relegated to Boston's famed Commonwealth Avenue.
Best,
Kyle A. Hornyak
8 Rue Castiglione
75001 Paris-France
Attn: Public Relations Department
To Whom it May Concern:
As someone who essentially experiences the Lacoste clothing line from a detached, "how the other half lives" viewpoint, let me first congratulate your celebrated line's spring/summer collection, a joyous marriage of traditional styles with a modern, "alternative" sensibility. That being said, I feel as though it is my duty to warn you of an impending public relations DISASTER of Delorian-like proportions, in your U.S. markets at least. The problem is this: the stigma attached to your clothing line has dramatically changed in the past few years. The fact that your clothing is geared towards those in the upper-class tax bracket is not the issue, as I am sure many people have whined to you about in the past. The problem is this: many, MANY young people who wear Lacoste, are fucking douchebags. They are not fucking douchebags for wearing Lacoste, they are fucking douchebags for being raised as fucking douchebags, and your fine clothing line is, unfortunately, the polo of choice for many of these ne'er-do-well's. I would never make a blanket statement like "all people who wear Lacoste polos are fucking douchebags," as I've known many a kind, level-headed individual who looked smashing in khaki shorts and a green polo. But the sheer number of young, college-aged twenty-something's who are fucking douchebags and double as representatives for Lacoste, act to stigmatize your corporation, and put forth the idea that "if I wear lacoste, I am probably a fucking douchebag." I am not sure what you can do about this situation, but I suggest that you act fast. I only hope that it is not too late, and I hope that this letter has opened your eyes to what I can only assume to be a global phenomena, and not merely relegated to Boston's famed Commonwealth Avenue.
Best,
Kyle A. Hornyak