вот же растаращило:)
Walt Whitman (Leaves of Grass):
Whoever you are holding me now in hand,
Without one thing all will be useless,
I give you fair warning before you attempt me
further,
I am not what you supposed, but far different.
Who is he that would become my follower?
Who would sign himself a candidate for my
affections?
The way is suspicious, the result uncertain, perhaps
destructive,
You would have to give up all else, I alone would
expect to be your sole and exclusive standard,
Your novitiate would even then be long and
exhausting,
The whole past theory of your life and all
conformity to the lives around you would have to
be abandon'd,
Therefore release me now before troubling yourself
any further, let go your hand from my shoulders,
Put me down and depart on your way.
Читаю в книжке Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions сразу за введением понятия "якорь" [восприятия/суждения/принятия решения] и цитатами Марка Твена из "Тома Сойера":
1) Mark Twain once noted about Tom Sawyer, "Tom had discovered a great law of human action, namely, that in order to make a man covet a thing, it is only necessary to make the thing difficult to attain."
2) Do you remember the famous episode in The Adventures of Tom Sawyer, the one in which Tom turned the whitewashing of Aunt Polly's fence into an exercise in manipulating his friends? As I'm sure you recall, Tom applied the paint with gusto, pretending to enjoy the job. "Do you call this work?" Tom told his friends. "Does a boy get a chance to whitewash a fence every day?" Armed with this new "information," his friends discovered the joys of whitewashing a fence. Before long, Tom's friends were not only paying him for the privilege, but deriving real pleasure from the task-a win-win outcome if there ever was one.
From our perspective, Tom transformed a negative experience to a positive one-he transformed a situation in which compensation was required to one in which people (Tom's friends) would pay to get in on the fun. Could we do the same?
Морали не будет:) сижу угораю, а надо бы поработать:)