(no subject)
Dear Starbucks,
I love your company more than anything. I have been drinking coffee since I was nine, and Starbucks has always been a home away from home for me. I always used going to Starbucks as an escape from my life, but one day that all changed. I walked in one afternoon on my break from work and noticed your skinny latte ad. The word skinny was posted all over the walls, and there were many large posters adveriizing this drink. This drink had always been available. It had been previously called a nonfat, sugarfree latte. I asked one of the baristas why the name of the drink was changed. They said that it was just easier to say and write. I don't believe that this was the sole purpose behind the name change. Starbucks dominates the coffee industry and must do a lot of marketing to make money and maintain their status. Starbucks is very trendy, and many famous people drink your coffee. For example, I have never seen a photograph of the Olsen twins where they were not drinking coffee. Being thin is also trendy. Many women feel insecure about their bodies because of this. American is also a very health concious culture. I'm sure that Starbucks played into the insecurities of many women and the thin is in trend in America to sell more drinks. Starbucks had previously gotten a lot of flack for their high calorie drinks. I think part of the purpose of this ad was to offer America an alternative to the other drinks and that the intended message of this ad was that people could still enjoy Starbucks while maintaining their health concious lifestyle, however this ad was not well thought out. I don't think that Starbucks realized the ramafications of using a word like skinny to describe a latte. I have met very few women who don't wish they were thinner.
I love your company more than anything. I have been drinking coffee since I was nine, and Starbucks has always been a home away from home for me. I always used going to Starbucks as an escape from my life, but one day that all changed. I walked in one afternoon on my break from work and noticed your skinny latte ad. The word skinny was posted all over the walls, and there were many large posters adveriizing this drink. This drink had always been available. It had been previously called a nonfat, sugarfree latte. I asked one of the baristas why the name of the drink was changed. They said that it was just easier to say and write. I don't believe that this was the sole purpose behind the name change. Starbucks dominates the coffee industry and must do a lot of marketing to make money and maintain their status. Starbucks is very trendy, and many famous people drink your coffee. For example, I have never seen a photograph of the Olsen twins where they were not drinking coffee. Being thin is also trendy. Many women feel insecure about their bodies because of this. American is also a very health concious culture. I'm sure that Starbucks played into the insecurities of many women and the thin is in trend in America to sell more drinks. Starbucks had previously gotten a lot of flack for their high calorie drinks. I think part of the purpose of this ad was to offer America an alternative to the other drinks and that the intended message of this ad was that people could still enjoy Starbucks while maintaining their health concious lifestyle, however this ad was not well thought out. I don't think that Starbucks realized the ramafications of using a word like skinny to describe a latte. I have met very few women who don't wish they were thinner.