Ha ha. I have recently got into the BBC series Sherlock, which is a modern retelling, and it is brilliant (
http://en.wikipedia.org/wiki/Sherlock_(TV_series)). I was fortunate that a few days after mentioning it to my friend, she bought me the DVD for Christmas, then I watched it with her, then with her sister as well, and now they are both hooked. Ha!
The first ep is called 'A Study in Pink', and involves Sherlock and Watson getting shown by Lestrade a dead female, who is dressed in pink, with a pink case, and a pink iPhone (I'm presuming about the type of phone) but the phone is missing.
Now that I'm seeing references to Sherlock in every little thing, I noticed three people come into my place of work with red iPhones today, thus, the post title. It's crazy. I'm waiting for tomorrow now.