(no subject)

Apr 13, 2009 21:17

надо было сначала спросить, кто такое коммьюнити-менеджер.
один поисковый запрос способен выбить из-под ног всякие ориентиры в этой теме :(

UPD: А вот что такое КМ в понимании почти, условно говоря, притягивая за уши, Яндекса:

http://www.web-strategist.com/blog/2006/11/16/what-a-community-manager-does/

  1. Listen: Use listening tools like Technorati, Talkdigger, read blogs, forums, wikis, to find out what customers are saying
  2. Respond: Depending on what’s being said, respond quickly when appropriate
  3. Inform: Tell the right stakeholders in the company what’s happening, this can range from Engineering, Product Management, Product Marketing, PR, Marketing, Bloggers, or forums moderators.
  4. Shut up and sit back: One of the most important jobs of the CM is to connect the right internal people with customers and let them work it out, stay out of the way if you don’t understand the problems.
  5. Listen more: Keep on listening, responding, informing, and connecting the right folks. A community manager is an odd looking being, big ears and eyes, and a small mouth.
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