Two weeks ago in the IDS weekend section, an article ran (
http://www.idsnews.com/story.php?id=21441) discussing the life of the EA Sports IU Campus representative. When walking around campus, you always see adds for Madden or March Madness tournaments at Nick's once a week or during Monday Night Football. Also, an intramural basketball team uses EA Sports t-shirts with the EA Sports logo on the front and their name and number screen printed on the back. What I am getting at is I have always wondered what it would be like to market EA Sports video games to a college campus that is sports hungry. . . especially since EA Sports makes arguably the best sports games on the market, for all platforms.
It is not all fun and games for EA Sports rep Brent Coyle. According to the article, Coyle spends at least five hours hosting a video game event (such as Madden at Nick's during Monday Night Football), plus all the other leg work needed in posting flyers and posters around campus advertising these different events. Coyle's work as a EA Sports rep led to an internship at the company's headquarters in Redwood, Calif., last summer.
To be able to get games such as March Madness and NCAA Football before they are released to the general public would be awesome. Sure, I could brag to my friends about it and they could come over to my house and we could play the game that does not hit the market for another month or so, but I do not think that is worth the trade-off. This seems to be a full-time job and as a full-time college student, I do not know as though I would want to handel the responsibilities of both. School is enough for me already. The perks and job experience would be nice, but I do not know if I could handel something as daunting as this. Coyle has made a "silent" name for himself around campus though, as people always know that something can occupy their boredom when they attend IU home football games because Coyle always has a tent set up at the games with the latest EA Sports games available for play.