Marketing

Jan 03, 2011 17:25


Originally published at Sjors Provoost. Please leave any comments there.

Apple gave me a really nice birthday present on December 2nd, when they approved my iPhone application: iSimplifiedChinese. For those who don’t know it, it allows you to practice your Chinese pronunciation by sending your pronunciations to a real Chinese person for feedback.

I expected waking up filthy rich the next morning, but unfortunately it turns out I need to do a bit more work for that. There could be many reasons why only one copy was sold in the first week, but I figured that the most import reason was that nobody knew about it. Time to reread the 4HWW chapters on Marketing.

My goal for January is to sell 120 copies or the equivalent in other revenue. If that fails I want to at least obtain enough data and insight to know what to do next. My remaining budget for this is about €50 and 50 hours.

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