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Indie Band Of Monreal Sells Out to Outback Steak House
I was was watching tv tonight, and I hear a familar voice singing a familar tune, but with different lyrics in an Outback Steakhouse Ad.
With some simple Google-ing I soon found I was right....
Outback Steakhouse Hearts Of Montreal
Normally, when a reader writes in complaining about a commercial featuring music by one of their favorite bands, we don't bat an eyelash. At this point, who hasn't sold their soul to The Man?
But when reader Charles Kaericher wrote in to say that his wife heard an Outback Steakouse ad on the radio featuring Of Montreal's "Wraith Pinned to the Mist (And Other Games)", "but instead of 'Let's pretend we don't exist / Let's pretend we're in Antartica', it was something like 'Let's pretend we're at Outback Steakhouse'!", we batted several eyelashes.
What kind of marketing company hears buoyant Elephant 6 indie pop and thinks "STEAKS!"?!
Of Montreal's Kevin Barnes confirmed that yes, it is indeed his song. "We were approached by Outback Steakhouse's ad agency asking about making their own cover version of 'Wraith Pinned to the Mist (And Other Games)' for one of their commercials. We thought it would be totally amusing to hear their take on one of our songs as a jingle."
Source: http://www.pitchforkmedia.com/article/news/37919
and
http://www.youtube.com/watch?v=0Mvm6KfJDE0
I was was watching tv tonight, and I hear a familar voice singing a familar tune, but with different lyrics in an Outback Steakhouse Ad.
With some simple Google-ing I soon found I was right....
Outback Steakhouse Hearts Of Montreal
Normally, when a reader writes in complaining about a commercial featuring music by one of their favorite bands, we don't bat an eyelash. At this point, who hasn't sold their soul to The Man?
But when reader Charles Kaericher wrote in to say that his wife heard an Outback Steakouse ad on the radio featuring Of Montreal's "Wraith Pinned to the Mist (And Other Games)", "but instead of 'Let's pretend we don't exist / Let's pretend we're in Antartica', it was something like 'Let's pretend we're at Outback Steakhouse'!", we batted several eyelashes.
What kind of marketing company hears buoyant Elephant 6 indie pop and thinks "STEAKS!"?!
Of Montreal's Kevin Barnes confirmed that yes, it is indeed his song. "We were approached by Outback Steakhouse's ad agency asking about making their own cover version of 'Wraith Pinned to the Mist (And Other Games)' for one of their commercials. We thought it would be totally amusing to hear their take on one of our songs as a jingle."
Source: http://www.pitchforkmedia.com/article/news/37919
and
http://www.youtube.com/watch?v=0Mvm6KfJDE0