I may have mentioned in passing that my job has been redefined (but that I get to keep it)? well part of my new role is to sell these fire fuel blocks made of compressed sawdust.
We're getting them in bulk from a company that calls them "Hotblocks". (Google that at your peril - especially if you have "safe search" turned off).
But we want our own brand name, mostly so we can change supplier without changing the literature.
Unfortunately, the most obvious name - based on the appearance of the things - is already a registered® trade® mark®.
Heatabix®Weetabix®
The similarity is obvious...
Anyway, we can't use that. Any ideas would be appreciated. I've made a long list already, but so far nothing has leapt out at me to say "That's the one!"
By the way, did you know, the latin for "fire wood" is ignis lignis? I'm sure there's a Roman pun in there somewhere!