All You Need To Know About SEO
If you've been online and have browsed various articles, blogs, forums and ebooks on building websites and Online marketing, I'm certain you have come across the word "SEO". Let us take a look at what SEO is and just how you can benefit from it.
SEO stands for Seo and the basic idea would be to tweak your page and boost the amount of links that are pointing to it so that you can rank well within the search engines like google for a given keyword. The reason behind it's to draw in lots of long-term, no cost traffic in the big search engines including Google, Yahoo and MSN / Bing.
For example, let's imagine I've got a website or blog about affiliate marketing and one of my pages or blog posts is all about getting a good niche. I might optimize that page for the keyphrase "best niche markets" or "how to locate a niche". The goal would be to then rank on-page 1 of Google (and also the other search engines if at all possible) and ideally as high up as you possibly can. Probably the most traffic can come from getting the number one position in Google for your keyword or keyphrase.
Some of the things I may do to optimize for that term include on page factors such as selecting a title that includes my keyword and using it a few times throughout the content of the page. I would then move to off-page optimization for example link building to this new page including my keyword in the anchor text. With time I should see my listing in Google move up and eventually reach page one.
Search engine optimization needs time to work. You can't create a little change and expect rankings to increase overnight. It is a few tweaking things and link building and then sitting back and waiting for one or two weeks to see how your changes affect your rankings. As a rule of thumb, the greater quality links with keyword rich anchor-text that you can obtain the better.
When it comes to why we put so much effort and time into ranking well. A page one ranking on Google (and to a smaller extend yahoo and msn/bing), can bring you a substantial amount of traffic and also the nice thing is you continues to get visitors to your page day in and day out for as long as you rank well. Just how much traffic you get depends on how frequently a given keyword is searched. You should use tools like the Google keyword tool or wordtracker to discover how frequently people visit a given term. Take a look at who's already ranking for your term and how hard it will be to pass through these phones get to the 1st page.
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